Week One at Epic

The first week of my internship has come to a close and tomorrow morning I will begin week two. It has been exciting so far and there seems to be a lot to get done!  I'm lucky to be working on marketing and development for a band that has some good music.  If you haven't done it already, check them out:  www.thewhitetieaffair.com  Give me feedback and let me know what you think about them.  Any great or crazy marketing ideas are welcome as well! :)  Really! Throw some at me!

Anyway... as there are many aspects to a grassroots marketing campaign, we have a few different departments within the internship.  The five areas are:  1) Online Publicity/Blog Promotion; 2) Lifestyle Online Publicity/College Marketing/Online Radio; 3) Viral Marketing/Social Networks/Online Street Team; 4) Video/Content Promotion/Distribution; 5)Strategic Partnerships.  As of now, I will be working on two main things as the summer progresses: helping develop a national "street team" and coordinating contests with college radio stations in tour cities.  I'm excited to be working with Josh Madden on the street teams as he has a great amount of experience and knowledge when it comes to the music business.  I believe I'll be learning a lot from him; so that's definitely cool.

Overall, the internship seems like a great tool for knowledge, experience and networking.  I'm stoked to be a part of it and am excited to see what the summer will bring!  More updates soon! :)  

The Arrival: NYC

I realize it has been awhile since I've blogged, for that, I'm sorry.  I'm bad at keeping things up-dated.  So, a quick review:

My first year of grad school has wrapped up.  It seemed to fly by and I'm looking forward to starting (and finishing) my final year.  In the meantime, I'm in New York City for the summer working with Epic Records.  My hope is to keep an updated blog throughout my internship that will keep everyone up-to-date on what's going on.  I'll post as often as possible and will include as much as I'm able to.

So, today was the first day of the internship with the Epic E-Pod.  The team will be developing a grassroots marketing campaign for a new artist: The White Tie Affair.  Check em out at www.thewhitetieaffair.com  Most of today was spent researching sites and meeting with a few jr. execs  concerning contesting and street teams.  I think I'll learn a lot, develop some great relationships and get my hands a little dirty.  Very exciting! :) 

I'm staying with an old friend and roommate in upper manhattan in the Washington Heights area.  The train ride into the Sony building is a little long, but not too bad.  It was a good opportunity to people-watch, reflect, and listen to some tunes on the iPod.  The commute home was a little longer (at the height of rush hour) but still not terrible overall.

What to look forward to tomorrow: more work on "street teams" and radio promos.  I built a decent foundation today and will build upon that when I arrive in the morning. 

More later. :)